NEW YORK – Yahoo Inc. is gearing up to offer its Web search software straight to mobile phone users, bypassing its reliance on network carriers and handset makers, the Wall Street Journal reported on Monday.
Company officials plan to offer software that mobile phone users can download themselves and will introduce the product at a news conference at the Consumer Electronics Show in Las Vegas on Monday, the paper said.
Yahoo is seeking to outpace arch rival Google Inc., which dominates the market for computer Web-search, by being the fastest to win over consumers to its mobile phone Web search and related advertising system, The Journal said.
Yahoo is poised to unveil expanded partnerships with handset makers Motorola Inc., Nokia Oyj, Samsung Electronics Co. and Research In Motion Ltd. to include the new software on some of their phones, the report said.
A Yahoo official was not immediately available for comment.
A year ago at the same industry trade show, Yahoo unveiled relationships with Nokia and Motorola to pre-install Yahoo software on several million mobile phone handsets as part of its “Go” effort to expand beyond computer-based Web search onto other devices including mobile phones and television sets.